Chapter 1: Introduction: Why Frameworks Matter in Marketing

• The Landscape of Marketing Decisions
• Leveraging Frameworks for Growth

Chapter 2: Building Your Marketing Mindset: Strategic vs. Tactical Thinking

• Aligning Frameworks with Business Goals
• Developing a Data-Driven Approach

Chapter 3: Understanding Your Market Landscape: The SWOT Analysis

• Identifying Strengths, Weaknesses, Opportunities, and Threats (SWOT)
• Utilizing SWOT for Internal and External Analysis
• Case Studies: Applying SWOT in Different Marketing Scenarios

Chapter 4: Targeting Your Ideal Customer: The STP Marketing Model

• Segmentation: Dividing the Market into Groups
• Targeting: Selecting the Right Customer Segments
• Positioning: Creating a Distinct Brand Identity for Each Segment
• Developing Buyer Personas with STP

Chapter 5: Crafting Your Marketing Mix: The 7Ps of Marketing

• Product: Defining Your Offering and Value Proposition
• Price: Setting the Right Price for Your Target Market
• Place: Ensuring Distribution and Availability
• Promotion: Communicating Your Brand Message
• People: Building a Skilled Marketing Team
• Process: Streamlining Marketing Activities
• Physical Evidence: Creating a Tangible Brand Experience

Chapter 6: Beyond the Basics: Advanced Marketing Frameworks

• Mapping the Customer Journey: Understanding Your Audience’s Needs
• Defining and Visualizing the Customer Journey
• Optimizing Touchpoints for Maximum Impact
• Case Studies: Using Customer Journey Mapping for Different Industries

Chapter 7: Growth Hacking: Rapid Experimentation for Market Domination

• Identifying Growth Levers and Channels
• Building a Growth Hacking Culture

Chapter 8: Selecting the Right Framework: A Practical Guide

• Matching Frameworks to Marketing Objectives
• Building a Marketing Framework Toolbox

Chapter 9: Developing a Data-Driven Marketing Strategy

• Integrating Frameworks with Data Analytics
• Case Studies: Using Frameworks to Drive Marketing Success

Chapter 10: The Future of Marketing Frameworks: Emerging Trends and Innovations

• The Rise of Automation and AI in Marketing
• Adapting Frameworks to a Dynamic Business Environment
• Staying Ahead of the Curve with Continuous Learning

Conclusion: Mastering Frameworks for Sustainable Growth